Altani Gelato & Coffee

Altani Gelato & Coffee is a newcomer to the DC market and I was happily tasked with helping the brand come to life. I hopped in right at the beginning and shaped a strategy and visual language built around a commitment to delivering a joyfully authentic Italian gelato. I carried that ethos through the complete visual identity and all of the brand’s touchpoints, from cups to staff tees to their mobile gelato cart. I also acted as the interior designer on the project, specifying everything from tile to paint to signage. As an on-going engagement, I’ve continued to work with Altani to provide art direction and on-set styling for its photo content.

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